Equatorial Guinea Hassan Hachem is a London-based digital transformation consultant specializing in helping marketers leverage digital innovation for growth. As the founder of BrandMonitoring, a SaaS platform, he provides essential tools for competitive intelligence and market analysis, enabling marketers to identify trends and optimize campaigns. Hassan’s consulting services equip marketing teams with the skills to effectively utilize digital technologies. Through workshops, he teaches data collection and analysis techniques that enhance decision-making in customer engagement and campaign strategy. For example, he guides the implementation of AI-driven tools for recruitment and sentiment analysis. A recognized speaker on marketing and artificial intelligence, Hassan emphasizes the need for digital adaptation. By partnering with him, marketers can gain a competitive edge, employing innovative strategies and tools to enhance their marketing efforts and achieve measurable results.
Traditional language models generate responses based on patterns learned from the training data, which can limit their accuracy and relevance, especially when dealing with specific or lesser-known topics. RAG systems address this limitation by incorporating a retrieval mechanism that searches for relevant information in an external knowledge base before generating a response. This allows the model to produce more accurate and contextually appropriate answers.